Pages From My Skin

Tuesday, June 12, 2012


With the National Puerto Rican Day Parade in New York City having just
passed this weekend, I hope everyone is still excited to celebrate what it
means to be Boricua! For me, being Boricua has a lot to do with what you do
to celebrate the culture during the other 363 days out of the year. Today, I just
released a new music video for a song called #BoricuaGuerrero. With this
video, I want people to understand that Boricua pride stems from a lot more
than just waving a flag. Cultural pride without knowledge of the culture is a
dangerous pastime...



Even the Daily News slipped up in their promotions by "accidently" putting a
 Cuban Flag in their newspaper while advertising for the Puerto RIcan Day
Parade. Absolutely embarrassing! All to sell an extra buck! Most people don't
even know there is actually a difference between the dark blue Puerto Rican
flag and the light blue Puerto Rican flag. One being a symbol of our freedom
and national independence (light blue) while the other represents our status
as a colonized commonwealth of the United States (dark blue).

And if you notice, Coors Light is back at it again with using "Boricua" in their
billboards to sell more beer! Always around the time when our communities
are at the height of celebrating our cultural identity. Coors Light has been
consistently, year after year, promoting "Boricua" hand in hand with "Drinking
 Beer." Despite the countless community campaigns expressing our absolute
outrage, Coors Light has made NO attempt to rectify their actions. Our
people have been under attack since 1492 and we are still struggling to
preserve our dignity and respect.

Last year, during this very month, I took a 10 day journey to my ancestors'
land: Boriken also known as Puerto Rico. It was a life changing trip to say the
least. I was able to tour the entire island from east to west. While staying in
Bieke aka Vieques which is an island off of Boriken, I was lucky enough to
record with 2 native Hip Hop artists named Lady M and MC Natra. We
recorded a song called #BoricuaGuerrero with a beat made by @Rephstar of
@Circa 95. In less than 24 hours, Lady M and MC Natra memorized their
verses and we recorded a music video. This video is a montage of that
footage plus clips that I have been compiling for over 2 years and is intended
to amplify Boricua pride while educating on our history and culture. It was
filmed on location in The Bronx, El Barrio (Harlem), and throughout Boriken.


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